“I’m really not comfortable with the cold approach,” I said to her as we walked from tent to tent at the Tucson Festival of Books. The last half hour had been a series of approaching prospective clients, chatting for a few minutes, and trading business cards. It’s a bit awkward to head up to a complete stranger and ask them for a job. She responded, “But if you don’t do it, you won’t get your name out there.”
I looked over at a booth I passed up. Their book jacket design, their advertisements were on display. “I can help these guys,” I thought.
Serendipity is good fortune in making unexpected and fortunate discoveries. Like my friend suggesting we all go to The Tucson Festival of Books just as I’m preparing for a networking conference with a goal to work with book layout. The timing on this, and all the other little things one needs to do when starting a business, is falling together perfectly.
One of the most difficult challenges to overcome when creating a new business identity in 2010 is all the good domain names were taken at least a decade ago. When looking for a business name for my freelancing graphic design and game development ventures, my primary concern was that the corresponding .com domain name was available. In the name, I wanted either the word design or studio (or studios), as both words have a similar connotation—a place where creative work is done.