Prepwork for GTS: The Cold Approach

“I’m really not comfortable with the cold approach,” I said to her as we walked from tent to tent at the Tucson Festival of Books. The last half hour had been a series of approaching prospective clients, chatting for a few minutes, and trading business cards. It’s a bit awkward to head up to a complete stranger and ask them for a job. She responded, “But if you don’t do it, you won’t get your name out there.”

I looked over at a booth I passed up. Their book jacket design, their advertisements were on display. “I can help these guys,” I thought.

“Go.”

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Serendipity and The Tucson Festival of Books

Serendipity is good fortune in making unexpected and fortunate discoveries. Like my friend suggesting we all go to The Tucson Festival of Books just as I’m preparing for a networking conference with a goal to work with book layout. The timing on this, and all the other little things one needs to do when starting a business, is falling together perfectly.

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What’s a Denagh?

One of the most difficult challenges to overcome when creating a new business identity in 2010 is all the good domain names were taken at least a decade ago. When looking for a business name for my freelancing graphic design and game development ventures, my primary concern was that the corresponding .com domain name was available. In the name, I wanted either the word design or studio (or studios), as both words have a similar connotation—a place where creative work is done.

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