Recently, Adam Jury wrote “Pricing that punishes late adopters discourages late adopters. Hey, discouraging customers kinda sucks.” This got me thinking about Kickstarter—specifically why I chose to support one wildly successful project instead of another.
Keep in mind here, I have only worked with Kickstarter as a patron; my perspective is it’s akin to a pledge drive. In exchange for my support, I get stuff: more support; more stuff. With game development (and possibly others—I have only looked at game funding), several projects have additional patron rewards that are issued if the funding total goes over certain thresholds. This is completely awesome for patrons that have already pledged: I get extra stuff. But these threshold rewards aren’t for me. They’re to motivate people that are on the fence to pledge.