â€œI’m really not comfortable with the cold approach,â€ I said to her as we walked from tent to tent at the Tucson Festival of Books. The last half hour had been a series of approaching prospective clients, chatting for a few minutes, and trading business cards. It’s a bit awkward to head up to a complete stranger and ask them for a job. She responded, â€œBut if you don’t do it, you won’t get your name out there.â€
I looked over at a booth I passed up. Their book jacket design, their advertisements were on display. â€œI can help these guys,â€ I thought.